Keyword and Optimization Strategy
To achieve competitive rankings in search engines, you need a plan. Through surveys, client meetings and direct analysis, Wood Street identifies top ranking competitors in search engine listings.From this data we can work with you to develop a keyword and code optimization strategy for your website. This is a very important stage of the optimization plan because the selected keywords and phrases will be implemented throughout the ongoing online marketing plan.
Search Engine Optimization Strategy
The internal coding of a web site and proper HTML tag hierarchy is a key factor in optimal search engine rankings. Adding proper page titles, META tags, page headings, ALT attributes and link title attributes are crucial for having a functional and searchable web site.
Once our adjustments have been made, we will review all of the modifications with you to ensure you understand the changes so you can continue these best practices in the future as you update your web site.Site optimization is just one piece on an effective online marketing strategy. If done correctly, it can be a solid base for other content marketing efforts and can have a positive impact on search engine rankings.